Eyetide's proprietary network and software is a platform for the distribution of images and other digital content. The Eyetide platform consists of three connected components, which, as a whole, create a full-service network for clients with all types of media content:

(1) The Eyetide Viewer™, an interactive media application that turns the computer desktop into a new media channel;

(2) Web-based production tools for clients to submit, produce and publish content to the Eyetide Network and track results; and

(3) A database and sophisticated network built to deliver multiple image categories, and track and report on consumer activity.

Each component facilitates the flow of raw content from a client, into the Eyetide Network and database, and then out to hundreds of thousands of Eyetide Viewers for users to enjoy.

The Eyetide Viewer turns the computer screen into a new media channel. It is the first product to link the idle computer screen with timely, action-enabled imagery, providing Eyetide's clients with:

· Maximum desktop branding
· Low-cost customer-retention
· Timely delivery of content and promotions
· Easy on-ramp to the Web
· A sticky application

The Eyetide Viewer displays images as a slideshow. New images are added every day, automatically, via the Eyetide Network and Database, and image downloads occur in the background to minimize usage disruption.

In addition, the Viewer's dynamic, mouse-activated Toolbar provides image-specific actions, such as reading articles, browsing products and promotions, and visiting client Web sites. The interactive product is free to users, easy and quick to download, and is valuable to users in several ways:

· Engaging
· Customizable
· Interactive
· Self-Updating
· Compact

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Client Benefits

Maximum desktop branding. The Eyetide Viewer is designed to brand a client's content most effectively. Specifically, the Viewer offers:

· Full-screen, high-resolution imagery
· Branded toolbar with client's logo
· Image-specific buttons with timely, context-sensitive information
· Deep links to Web sites
· Advertising space on the toolbar and in drop-down windows
· Image watermarking with brand names and logos

Low-cost customer-retention. A client's desktop content is continuously available, whether the user is online or offline. By positioning this content ahead of all other applications and Internet destinations, clients use their existing content to retain customers and acquire new ones.

Timely delivery of content and promotions. A client has control over the timing of delivery and removal of images, text, and offers. All content is served and refreshed at designated intervals, and frequent renewal makes the product more "sticky."

Easy on-ramp to the Web. The Viewer's interactive functionality drives traffic directly to a client's Web site.

A sticky application. The Viewer delivers an entire network of automatically refreshing content, as well as the option for users to upload their own personal images. This content variety makes the Viewer more "sticky" than other products.

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User Benefits

A Web-based system of content production enables clients to add new content at will to their Collections and to connect their systems seamlessly with the Eyetide Network. Specifically, Eyetide's software platform provides clients with Web-based tools that include the following:

· Management of images and other content
· Content delivery scheduling
· Design templates to simplify production
· Production coordination

Proprietary software tools provide clients with access to an instant publishing platform. Raw image-based content can be submitted, and then edited and combined with text, video, and audio media to instantly produce Viewer-ready content.

Eyetide's database allows for the cross-pollination of content brands offered by the entire Eyetide Network. As a result, clients can acquire additional customers as new clients join the Eyetide Network. In addition to facilitating cross-pollination and storing content, Eyetide's software opens and maintains a channel of communication with users so that the database can receive, track, and store important aggregate Viewer usage information. Clients can access the resulting reporting and tracking information via a simple Web interface.