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Why a screensaver?
The idle computer screen is an overlooked and undervalued piece of media real estate. Today, there are more than 140,000,000 computer screens in the U.S. alone (Newsbytes News Network, October 1999), and screensavers are the best way to reach these screens with full-screen, high-resolution imagery and entertainment.
Screensavers have been popular for over a decade, ever since the famous After Dark "flying toasters" screensaver was released in 1989. Screensavers are the second most downloaded product, according to Download.com. An Insight Express Survey found that 80% of computer users customize their desktops, and nearly three-quarters of these users download a screensaver.
How is the Eyetide Viewer different from traditional screensavers?
Customization: The full-screen, vivid, high-quality images delivered in the Viewer are customizable. Viewers choose categories that interest them, and images from those categories are automatically delivered to their desktops.
Automatic Refresh: The Eyetide Viewer delivers new images every day, automatically. While a user is online, new images are downloaded in the background without disrupting the user.
Interactive Functionality: Inspired and excited by the images they love, users can jump easily to related Web sites featuring articles, information, products, and services. This feature allows media partners to cut in front of the line, capture a valuable piece of media real estate, and drive traffic to their sites.
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Why should my company/organization use the Eyetide Viewer?
The Eyetide Viewer empowers media partners to increase consumer retention and acquisition by helping them develop deeper, more consistent, and more profitable one-to-one relationships with their customers. The Viewer creates a dynamic, desktop-based branding and marketing solution, which provides partners with a desktop-branding presence, a low-cost customer-retention tool, timely delivery of content and promotions, and an easy user on-ramp to the Web. For more detail on the Viewer's benefits, click here.
How can my company/organization customize the Eyetide Viewer?
The Eyetide Viewer is designed to be a customized solution for any partner. The Viewer's dynamic toolbar can be customized for different images or categories of images, letting you add exactly the sorts of actions, links, tools, and content with which you most want your users to interact. In addition, there are multiple places in the Viewer to reinforce your branding with your logo or other graphics, including watermarks (a translucent design or logo) on the images and reserved logo space on the dynamic toolbar.
Can Eyetide give my company/organization's advertisers and marketing affiliates exposure through this product?
Yes, there is space reserved in the Eyetide Viewer for your advertisers and affiliates, so that you can use the Eyetide Viewer for additional revenue or value-added services. For specific examples as to how we have done this in the past, please contact us.
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