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We've posted some answers to media partners' Frequently Asked Questions here. For other questions or to request a meeting, send an email to Eyetide's Business Development team or call (415) 615-9980.

For information regarding the functionality of the Viewer, please visit the Support page posted on our Web site, or visit the Help file within the Viewer by clicking the "Help" button on the Viewer Toolbar.


Effectiveness
Why a screensaver?
How is the Eyetide Viewer different from traditional screensavers?

Features and Benefits
Why should my company/organization use the Eyetide Viewer?
How can my company/organization customize the Eyetide Viewer?
Can Eyetide give my company/organization's advertisers and marketing affiliates exposure through this product?

Reporting
What types of reporting does Eyetide provide my company/organization?

Technical
How many users can Eyetide's system accommodate?
Many of my customers use dial-up modems. How does the Viewer work over slower connections?

Legal
Can users modify my company/organization's content?
Can my company/organization remove the Viewer's Eyecard and Wallpaper functions?

Next Steps
Where can I get more information and rates?
How fast can I launch an Eyetide Viewer?
Does Eyetide help in marketing the Viewer?

EFFECTIVENESS
Why a screensaver?
The idle computer screen is an overlooked and undervalued piece of media real estate. Today, there are more than 140,000,000 computer screens in the U.S. alone (Newsbytes News Network, October 1999), and screensavers are the best way to reach these screens with full-screen, high-resolution imagery and entertainment.

Screensavers have been popular for over a decade, ever since the famous After Dark "flying toasters" screensaver was released in 1989. Screensavers are the second most downloaded product, according to Download.com. An Insight Express Survey found that 80% of computer users customize their desktops, and nearly three-quarters of these users download a screensaver.

How is the Eyetide Viewer different from traditional screensavers?

  • Customization: The full-screen, vivid, high-quality images delivered in the Viewer are customizable. Viewers choose categories that interest them, and images from those categories are automatically delivered to their desktops.
  • Automatic Refresh: The Eyetide Viewer delivers new images every day, automatically. While a user is online, new images are downloaded in the background without disrupting the user.
  • Interactive Functionality: Inspired and excited by the images they love, users can jump easily to related Web sites featuring articles, information, products, and services. This feature allows media partners to cut in front of the line, capture a valuable piece of media real estate, and drive traffic to their sites.
  • FEATURES AND BENEFITS
    Why should my company/organization use the Eyetide Viewer?
    The Eyetide Viewer empowers media partners to increase consumer retention and acquisition by helping them develop deeper, more consistent, and more profitable one-to-one relationships with their customers. The Viewer creates a dynamic, desktop-based branding and marketing solution, which provides partners with a desktop-branding presence, a low-cost customer-retention tool, timely delivery of content and promotions, and an easy user on-ramp to the Web. For more detail on the Viewer's benefits, click here.

    How can my company/organization customize the Eyetide Viewer?
    The Eyetide Viewer is designed to be a customized solution for any partner. The Viewer's dynamic toolbar can be customized for different images or categories of images, letting you add exactly the sorts of actions, links, tools, and content with which you most want your users to interact. In addition, there are multiple places in the Viewer to reinforce your branding with your logo or other graphics, including watermarks (a translucent design or logo) on the images and reserved logo space on the dynamic toolbar.

    Can Eyetide give my company/organization's advertisers and marketing affiliates exposure through this product?
    Yes, there is space reserved in the Eyetide Viewer for your advertisers and affiliates, so that you can use the Eyetide Viewer for additional revenue or value-added services. For specific examples as to how we have done this in the past, please contact us.

    REPORTING
    What types of reporting does Eyetide provide my company/organization?
    Eyetide tracks key performance metrics and generates bi-weekly reports that include total number of users and images delivered, Web traffic generated, and click-through rates for partner Web links embedded in the Viewer Toolbar.

    Additional reporting information includes tracking the most popular images, the most popular merchandise, and the number of referrals made through the Eyecard system. Also, Eyetide can provide partners with aggregate profiles of Viewer users. Eyetide also plans to offer secure Web-based access to real-time reporting metrics.

    Eyetide is committed to the privacy of its users and does not provide personally identifiable information about its users without those users' permission. Eyetide does not track Web usage outside of the Eyetide Viewer.

    TECHNICAL
    How many users can Eyetide's system accommodate?
    The Viewer is a fully scalable product and can accommodate a user base of virtually any size.

    Many of my customers use dial-up modems. How does the Viewer work over slower connections?
    Installing over a slow connection is no problem. The Eyetide Viewer is about 1.1MB in size, which is substantially smaller than most screensavers and other popular downloadable software. Getting new images works just as smoothly. The Viewer downloads new images approximately once a day in the background, so even users on slower connections will not be disturbed.

    LEGAL
    Can users modify my company/organization's content?
    Copyright protection is the number-one concern for media companies establishing an online presence. Protecting your investment in the content you create is a top priority for Eyetide. We have integrated into both the client and server side of our technology proprietary solutions for the safe delivery of content to the desktop and to the Eyetide Viewer. Eyetide's unique file format prevents users from opening images in other programs, printing images, or modifying in any way the content they receive through the Eyetide Viewer. Eyetide can also provide different levels of security for different content, depending on your level of concern or need.

    Can my company/organization remove the Viewer's Eyecard and Wallpaper functions?
    The Eyecard and Wallpaper are value-added viral marketing tools that we can easily remove for our partners who are concerned that these tools may threaten their intellectual property.

    NEXT STEPS
    Where can I get more information and rates?
    Please e-mail Business Development, VP of Business Development, for more information.

    How fast can I launch an Eyetide Viewer?
    Estimated time to launch a partner's branded Viewer is 15 business days from the sign date of the partnership agreement. Regular content updates require less than 24 hours to process.

    Does Eyetide help in marketing the Viewer?
    Eyetide provides new partners with marketing recommendations as well as sample language, banner ads, and other ready-made marketing tools.

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